Tsufit herself has an interesting background. Her academic background is in law, and she was a Dean\’s list graduate of Toronto law school. She is also an accomplished performer, working successfully as a singer, television actress, and comedienne. I…

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A third growth strategy for a brand could include“ co- branding” which is the use of two brands for one product. Ford Motors partnered with Eddie Bauer to create special edition trucks that utilized the rugged outdoors appeal of the Eddie Bauer clo…