Information Marketing Operating System (iMOS)
February 17th, 2009If you’ve spent any amount of time learning about Internet Marketing, you know that eventually you’re going to need your own product. Product creators are at the top of the scale when it comes to income. Affiliate income is nice, but the real paychecks start coming in when you have hundreds to thousands of people directing traffic to your site to buy your offer.
The reason more people aren’t creating their own products has to do with one simple issue: fear. They fear doing something that is outside of their comfort zone. But the people who really succeed online know that they have to push through the fear to make it happen.
One of the most common fears has to do with product promotion. There are tons of products out there that teach you how to write your own product, or hire someone to do it. You can throw a stone in any marketing forum and hit a dozen different ghostwriters. But how many people out there know how to take a finished product and make it sell?
You’ll see lots of people telling you how to drive traffic, or deliver special offers, or use e-mail marketing. But what few realize is that all of these components work together to create a product sales funnel. You just get qualified prospects into the start of the funnel and then take them through the process step by step until they eventually buy.
There’s a delicate balance between harassing people and keeping them interested in what you have to offer until they buy. If you’ve ever joined someone’s e-mail list and were annoyed with the volume of e-mail you receive from them, you know what I mean. It’s important to have the right rhythm and pattern to your sales process so you can quickly and effectively move a person from prospect to customer.
You could figure this out on your own through testing and tracking, but the truth is that there’s one right way to do it. This way works no matter what type of product you’re selling – whether it’s a weight loss ebook or a video series on selling products on eBay. Once you find this method, you won’t have to guess any longer about the best way to introduce a product to prospects and get them to buy.
Luckily, I found someone who knows that method and he’s willing to share it with you too. Doug Hudiburg of Daily Marketing Ace has outlined step by step how to take that product that is sitting on your hard drive and make it sell. His Information Marketing Operating System (iMOS) is an easy to follow, step by step customizable flow chart that can be adapted to any product. It makes sure that you leave no stone unturned when presenting your product to the public.